Interview with Balázs Máté, chief consultant of online marketing agency Marketing Professzorok in a Hungarian marketing newspaper MediaPiac, June 2019.
For 20 years, Marketing Professzorok has been representing innovative online marketing counseling in Hungary. You’d have a hard time finding agencies that compare to them when it comes to search engine optimization: there are almost no marketing-related words that the blog of Balázs Máté doesn’t rank highly for. Updated on a daily basis with content based on their research results and professional experience, it’s no surprise that this is currently the most visited online marketing blog in the country. The company also has 11 online newspapers, all with their respective Facebook pages, which so far have amassed more than 2 million fans. Balázs has more than 37 thousand followers on Instagram, so we think it’s justified to say that he is well qualified to give a summary of the marketing trends that dominated the first half of 2019.
Many still think of Facebook as some sort of a magical tool, even though it has gone through many radical changes since last year’s infamous “Facebook Zero”. Do you think that Facebook is still the king of online marketing tools in 2019?
Although Facebook is still the social network with the most users, its relevancy is constantly decreasing. The younger generations use it mostly because of Messenger, its visitor base is slowly getting older, and organic reach is still dropping. Yet, it’s not impossible to reach thousands of users with a well-managed Facebook page. Posts published on our newspapers’ own pages often manage to reach more than 50 thousand users, so they are still a viable way of attracting visitors/customers to a website.
What’s the deal with Instagram?
Instagram is thriving. More and more people over 40 use it on a daily basis. However, Instagram is still more of a tool for PR, rather than one for marketing, even though you can put a link to your website in every Story if you manage to get 10 thousand followers.
Instagram bots are getting more and more popular. What are your thoughts on that?
An Instagram bot is a marketing automation software, and it’s not the same thing as buying followers, which many people confuse it with. A well-put-together Instagram bot is capable of gaining real, Hungarian followers from your target audience who are genuinely interested in your profile, otherwise they wouldn’t follow you. Most celebrities and city marketers use them, but don’t talk about it, because they think it’s embarrassing. However, in reality, an Instagram bot is much less annoying for users than the expensive and intrusive ads you see on Instagram. I’d say if someone doesn’t use them, then they’re missing out on something that may or may not last.
Which marketing tool do you think is the best for delivering cost-efficient results in 2019?
Search engine optimization. In a world where more and more people install ad blockers on their devices, it’s more important than ever. However, SEO doesn’t mean ranking well for a few word in Google – it‘s a complete strategy, which allows you to rank among the top results for any words your potential clients would search for.