The introduction of online marketing counselor SEO and social marketing expert Balázs Máté, the founder, manager and co-owner of Marketing Professzorok Ltd.consultant

77 Elektronika Kft

Who is online marketing consultant Balázs Máté?

Who am I?

Since my father, Dr. András Máté was also a professor of SZIE (Szent István University), I have been “living” between the walls of this particular university ever since I was a small child. I also got my diploma here and started working on my PhD in 1998. Even though I have always been interested in research, I was also fascinated by the world of business, so right after getting my diploma I founded my first company, which was a leadership and marketing counseling business. This is my life of duality: I am the owner and leader of Marketing Professzorok marketing agency while I also give lectures at SZIE and participate in its researches.


Science-based applied marketing

With my agency during the last nearly two decades, we have participated in more than 500 counseling projects. These included working with large-scale state enterprises like Magyar Villamos Művek (MVM group) and OVIT Ltd.; large multinational enterprises such as Glaxo Smith Kline, ABBOTT and Sanofi Aventis; and powerful Hungarian companies like Vista Travel Agency, the Eventrend group and dozens of other multinational and large enterprises. In addition to these, we also have provided counseling to more than 400 small and medium-scale companies.


While working on these projects, I have never followed any industry trends – I have always applied the knowledge gained through extensive research (both theoretical and practical). With the help of my company and my co-workers at the university we constantly analyze the performance of current marketing tools and improve them based on our experiences.


This research has resulted in nearly 200 own test websites, which we use for SEO research and, at the same time, for helping our clients in their website development. There are few companies in Hungary today that operate on such well-established domains which contain a great amount of content, and are able to use them to help their clients, ensuring that they can rank #1 for almost any given keyword.


We have also gathered more than 2 million Facebook fans during this time, who are divided among 30-40 Facebook pages and are able to generate traffic for any website, as they do with our online magazines as well. Our online publisher currently runs 11 newspapers, which get 3 million monthly visitors.


Regretting my sins

After turning 40 I realized that the 24 hours of a single day are not nearly enough for everything and that you must choose which activities to pursue in that tight timeframe. This is true for your private and business life. Not everyone can manage being an athlete, a manager, a scientist, a good husband and father, and the “celeb” that today’s marketing industry and business life demands you to be.


Sadly I had no choice but to occasionally neglect doing sports and completely ignore building my reputation as a celeb, or, in other words, doing self-PR. I have never done any self-promotion, never written any articles about myself as many others like to do. In reality, however, I never needed to do so, as our search optimized website and, since 2009, our Facebook fans have always provided us with more work than a single, growing company could handle. Our online marketing did its job even without needing to resort to sensationalism. Thanks to our results, word spread quickly and we became known without a single paid promotion.


But why do I regret all these sins? Because I have seen that a marketing counseling company can be successful without any knowledge, experience or background. Yet, these bad feelings as soon as I see that my peers realize that the combination of our methods and tools is a system that is based on real knowledge and skills, effective and guarantees long-term success.


My scientific work

While managing my online marketing agency, Marketing Professzorok, I am also constantly working on my scientific project. I am doing my doctorate about analyzing the tools of online marketing for generating more conversions.


My scientific results are presented at international conferences and published in newspapers.

Back to the main page

Facebook Hatékony honlapüzemeltetés Honlapkészítés Marketing stratégia Online marketing SEO, keresőoptimalizálás SMM

Online marketing consultant since 1998

After graduating from my diplomas, I could not decide whether to stay on the scientific career or place my interest in marketing on a business basis. So let's both co-exist, I thought, and started writing it for a doctorate in marketing, I taught at university, while I founded the Marketing Professors BTL Communication Agency. In the past, I played a role in the marketing communication of more than 500 SMEs and dozens of large companies. I did not provide the research, and with my team we have built a marketing communication strategy that can be effectively and cost-effectively implemented in virtually all industries through search engine optimization (SEO), social media marketing and content marketing (publishing). If you've got to know that Ti also needs such an effective marketing communication strategy, ask our offer if you do not already feel the overwhelming power of the Internet, read our articles, but I know your time is coming.

Online marketing consultant since 1998

Online Marketing Advice - What Does It Mean To Do This Business?

Online marketing is not the same as offline marketing. Reaction’s times, reactions, and tools are quite different. Whether it is a small business or a number of brands in a pharmaceutical company, the proven sales and marketing experience can not be adapted to the online world. A company introduction or even a well-written marketing text is not enough. We not only write about potential buyers on the Internet, but also the search engines and the habits of Internet users. But if we hit them, we get a yarn that brings us commercials that are free or not, so many people get what we can not hope for using traditional tools. What should I do for this? Search engine optimization? Community Media Marketing? Content Marketing? A creative idea and a lot of experience, and above all, well-developed marketing strategy!

Online PR and Publishing

In addition to online marketing, Publishing and online PR are part of a complex marketing strategy. By working with pharmaceutical factories, I learned what to do if we are not only have to defeat, denigrate hardcore and capital-intensive competition but also fight against authorities and the media. I've taken part in many projects in which we were not even allowed to say what we want to sell, but we were expect to present concrete sales figures at the headquarters of the multinational corporation as a result of online PR or publishing. It can not be mistaken because all eyes of competition and the media are on us, and we can expect millions of penalties for the slightest breakthrough. Still, records have been decided on sales growth figures!

Online marketing lectures, education and research

I teach not only student training, but also theoretical research as an instructor at the Szent István University Marketing Institute of Gödöllő. My doctoral (PHD) work is also about online marketing. During the day-to-day practice of the university research work and & nbsp; Marketing Professors Ltd., I can gain experience that few people today in Hungary. The combination of theoretical university research and the merciless challenges of business life, supported by cutting-edge EU sources, is an effective and competitive knowledge. I try to convey them not only to my students but also to my colleagues at international marketing conferences, but also to my clients in everyday practice. Search Engine Optimization, Facebook Marketing, AdWords Campaigns, LinkedIn, and I could classify the corporate courses I've held in recent years, placed in companies.

Vedd fel velünk a kapcsolatot, kattints!