How to Get More Customers with the Help of Google and Long Tail SEO?
How to Get More Customers with the Help of Google and Long Tail SEO?
What is long tail SEO and how do you make use of it? How can you increase your profits drastically with effective search engine optimization? Let’s see some practical examples!
Long tail SEO is basically a search engine optimization technique which targets very specific search terms. These terms usually consist of 3 or more words, and since they are general rarer than shorter terms, it’s easier to rank highly for them.
Confused? Don’t be – after the jargon we’ll show some real-world examples to show you what long tail SEO is all about!
Let’s give it another go. Long tail SEO is a lesser-known, yet highly effective technique, which aims to increase your website’s organic (free, non-paid) traffic. Most people optimize for the most popular keywords, or those they think of first. In the real world however, SEO works a bit differently – quite a few studies have shown that it’s easier to reach a favorable rank with long tail keywords, which results in more clicks, visitors and ultimately, more profit than you would get with the more searched keywords.
Every product has a market, but in some cases this means a very small group of people – these are called niche markets. Long tail strategy helps to make your website more relevant to these smaller markets.
So you should use long tail keywords on every product page you’d like to promote. Again, it’s important to use not only popular, but also more niche, long tail keywords during SEO. It’s also worth analyzing the website metrics to see how each long tail keyword performs.
Amazon.com for example, is the world’s number one e-commerce website, which profits highly from its book sales (among other things, of course). Customers usually find the product pages of Amazon’s books via long tail keywords, which the site uses in its product descriptions.
What do you type in Google’s search field, when you are looking for a marketing counselor? Do you simply type “marketing” and hit search? Ideally you’d first filter your results for you preferred language (in our case, Hungarian), but even then, what results do you get? Let’s see…
Wikipedia is on the top. Not exactly relevant when you are trying to find a marketing counselor. The second result (which talks about the definition of marketing) looks like a much better option, and so does the third one (which literally says: “The website of online marketing counselor Máté Balázs”). The rest are just articles of marketing magazines and universities.
You can get much more relevant results by using long tail keywords. If you are trying to find a general marketing counselor, then “marketing counselor” would be a much better targeted search term, or, if you’re looking for an online marketing counselor, then you need only to add that one single word to your search. Let’s have a go at “marketing tanácsadó” (which is Hungarian for “marketing counselor”):
Okay, that’s much better – the first result is highly relevant already. Naturally, you could also search for “search engine optimization company” or “content marketing”, depending on which strategy you’re interested in.
Alright, I’ll admit that these examples are a bit biased. But I’ll be the first to say that the problem with Hungary’s marketing scene today is that most marketing counselors tend to spend more time promoting themselves instead of helping their clients do the same. The country is full of self-proclaimed marketing gurus who are all talk. So let’s look at some of our clients!
Take, for example, Zichy Park Hotel. It’s in a rural location, provides excellent team building opportunities, it’s an event venue and it even has it’s own fishing lake. Obviously, optimizing it for the word “hotel” would yield no significant results. But people usually search with a specific intent – they’re smart. So what will they type?
- rural team building opportunities
- rural fishing
- rural event venue
- rural wedding with accommodation
… and so on. If you do a search for these phrases (in Hungarian) the results won’t surprise you. You could argue that people don’t generally search for these kinds of terms, so let’s have a look at some metrics:
(Note that we took over the management of our customer’s AdWords account from another company, but you can still see that the second most effective tool is undoubtedly long tail SEO.
This screenshot shows the number of room bookings and event venue quote requests, compared to the previous year’s results. How much of a profit jump would this many customers mean to YOU?
Would you like to know what marketing strategy we would recommend for your company? We have been gathering experiences since 1998, and during this period we have been working with more than 500 companies, creating successful online marketing strategies. Our marketing audit lets you know what your marketing team is doing right or wrong. According to our results, we will design a short and a long-term online marketing strategy for you, which you can implement by yourself or with our help as well. Click here and contact us now!
What makes a long tail keyword effective?
Step 1: You don’t have to come up with everything by yourself – just take a look at your competitors who are probably already using a long tail strategy. As a first step, analyze one of your competitors’ keywords. You can find these in the meta tags of their websites’ source code.
Step 2: If you have your potential long tail keywords, then you have to find out their search volume. This is important, as it lets you filter out the most relevant ones only.
Step 3: Not all popular long tail keywords can be used to create long, good quality and informative content. Some of these can be used only in very narrow, niche topics. When it comes to these particular keywords, it’s all about creativity: try creating keyword-collections that can be used with each other in several pieces of content.
Step 4: Long tail keywords are usually grammatically or syntactically incorrect. Try putting yourself in the place of a potential customer and think about what keywords you would use to search for your content. Place this version of the keyword in your copy, instead of its “correct” form.
Step 5: If you find a great long tail keyword which you’d like to use in your content but you simply can’t find a way to place it correctly in your copy, then you’ll have to resort to some trickery. Try using some sentences that contain more appropriate variations of the given long tail keyword, but leave the copy readable and don’t disturb the content’s natural flow. If someone doesn’t understand what they’re reading, then they’ll quickly leave your site!
Online marketing consultant since 1998
After graduating from my diplomas, I could not decide whether to stay on the scientific career or place my interest in marketing on a business basis. So let's both co-exist, I thought, and started writing it for a doctorate in marketing, I taught at university, while I founded the Marketing Professors BTL Communication Agency. In the past, I played a role in the marketing communication of more than 500 SMEs and dozens of large companies. I did not provide the research, and with my team we have built a marketing communication strategy that can be effectively and cost-effectively implemented in virtually all industries through search engine optimization (SEO), social media marketing and content marketing (publishing). If you've got to know that Ti also needs such an effective marketing communication strategy, ask our offer if you do not already feel the overwhelming power of the Internet, read our articles, but I know your time is coming.
Online Marketing Advice - What Does It Mean To Do This Business?
Online marketing is not the same as offline marketing. Reaction’s times, reactions, and tools are quite different. Whether it is a small business or a number of brands in a pharmaceutical company, the proven sales and marketing experience can not be adapted to the online world. A company introduction or even a well-written marketing text is not enough. We not only write about potential buyers on the Internet, but also the search engines and the habits of Internet users. But if we hit them, we get a yarn that brings us commercials that are free or not, so many people get what we can not hope for using traditional tools. What should I do for this? Search engine optimization? Community Media Marketing? Content Marketing? A creative idea and a lot of experience, and above all, well-developed marketing strategy!
Online PR and Publishing
In addition to online marketing, Publishing and online PR are part of a complex marketing strategy. By working with pharmaceutical factories, I learned what to do if we are not only have to defeat, denigrate hardcore and capital-intensive competition but also fight against authorities and the media. I've taken part in many projects in which we were not even allowed to say what we want to sell, but we were expect to present concrete sales figures at the headquarters of the multinational corporation as a result of online PR or publishing. It can not be mistaken because all eyes of competition and the media are on us, and we can expect millions of penalties for the slightest breakthrough. Still, records have been decided on sales growth figures!
Online marketing lectures, education and research
I teach not only student training, but also theoretical research as an instructor at the Szent István University Marketing Institute of Gödöllő. My doctoral (PHD) work is also about online marketing. During the day-to-day practice of the university research work and & nbsp; Marketing Professors Ltd., I can gain experience that few people today in Hungary. The combination of theoretical university research and the merciless challenges of business life, supported by cutting-edge EU sources, is an effective and competitive knowledge. I try to convey them not only to my students but also to my colleagues at international marketing conferences, but also to my clients in everyday practice. Search Engine Optimization, Facebook Marketing, AdWords Campaigns, LinkedIn, and I could classify the corporate courses I've held in recent years, placed in companies.