Online marketing is a complex system Those who read my blog regularly, or have been to my conferences, talks, or university lectures know that I’ve been saying it since 2007 that online marketing is a complex system, where success can only be guarantee...
How to Get More Customers with the Help of Google and Long Tail SEO?
What is long tail SEO and how do you make use of it? How can you increase your profits drastically with effective search engine optimization? Let’s see some practical examples!
Long tail SEO is basically a search engine optimization technique which targets very specific search terms. These terms usually consist of 3 or more words, and since they are general rarer than shorter terms, it’s easier to rank highly for them.
Confused? Don’t be – after the jargon we’ll show some real-world examples to show you what long tail SEO is all about!
Let’s give it another go. Long tail SEO is a lesser-known, yet highly effective technique, which aims to increase your website’s organic (free, non-paid) traffic. Most people optimize for the most popular keywords, or those they think of first. In the real world however, SEO works a bit differently – quite a few studies have shown that it’s easier to reach a favorable rank with long tail keywords, which results in more clicks, visitors and ultimately, more profit than you would get with the more searched keywords.
Every product has a market, but in some cases this means a very small group of people – these are called niche markets. Long tail strategy helps to make your website more relevant to these smaller markets.
So you should use long tail keywords on every product page you’d like to promote. Again, it’s important to use not only popular, but also more niche, long tail keywords during SEO. It’s also worth analyzing the website metrics to see how each long tail keyword performs.
Amazon.com for example, is the world’s number one e-commerce website, which profits highly from its book sales (among other things, of course). Customers usually find the product pages of Amazon’s books via long tail keywords, which the site uses in its product descriptions.
What do you type in Google’s search field, when you are looking for a marketing counselor? Do you simply type “marketing” and hit search? Ideally you’d first filter your results for you preferred language (in our case, Hungarian), but even then, what results do you get? Let’s see…
