For 20 years, Marketing Professzorok has been representing innovative online marketing counseling in Hungary. You’d have a hard time finding agencies that compare to them when it comes to search engine optimization: there are almost no marketing-related words that the blog of Balázs Máté doesn’t rank highly for. Updated on a daily basis with content based on their research results and professional experience, it’s no surprise that this is currently the most visited online marketing blog in the country. The company also has 11 online newspapers, all with their respective Facebook pages, which so far have amassed more than 2 million fans. Balázs has more than 37 thousand followers on Instagram, so we think it’s justified to say that he is well qualified to give a summary of the marketing trends that dominated the first half of 2019.
Many still think of Facebook as some sort of a magical tool, even though it has gone through many radical changes since last year’s infamous “Facebook Zero”. Do you think that Facebook is still the king of online marketing tools in 2019?
Although Facebook is still the social network with the most users, its relevancy is constantly decreasing. The younger generations use it mostly because of Messenger, its visitor base is slowly getting older, and organic reach is still dropping. Yet, it’s not impossible to reach thousands of users with a well-managed Facebook page. Posts published on our newspapers’ own pages often manage to reach more than 50 thousand users, so they are still a viable way of attracting visitors/customers to a website.
