AMP - How Your GDPR Overlay Affects SEO

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How Your GDPR Overlay Affects SEO
2020/04/24
Balázs Máté, online marketing consultant

Can your GDPR overlay mess up your search engine optimization? Can you lose conversions if you do it wrong? Yes, it can! Let us show you our findings based on our real-world experiences, along with the correct solution!

IRATKOZZ FEL

CSATORNÁNKRA


Recently, one of my clients, who is quite well-versed in online marketing has asked the firm that created their website to create a GDPR overlay that covers the entire page, and doesn’t let users through unless they accept the placement of cookies in their browsers. He wanted to play by the rules.

 

At first, I didn’t think much of it – if someone wants to follow the rules this strictly, then they have all my respect. I asked the developer that created the website if this overlay hid the site’s code from Google’s crawling robot, and the answer was that it’s not hidden at all, and that Google can, in fact, see and crawl it. I checked it, and confirmed it to be true.

 

Let me add that we’ve also checked the website of some of the biggest multinational corporations and saw that they immediately place all (or almost all) of their cookies the moment a user opens one of the pages. Microsoft, Apple, and Media Markt all spam your system with their cookies, and even the Hungarian website Index.hu is guilty of this practice, regardless of what you click on afterwards:

 

https://www.microsoft.com/hu-hu/

 

 

This site places 4 cookies, but none of them are from Analytics.

 

On the top of the website, there’s a bar with some text stating:
“This site uses cookies for analytics, personalized content and ads. By continuing to browse this site, you agree to this use.”

https://www.mediamarkt.hu/

 

 

 

This site places 25 cookies, with Analytics trackers among them.

 

At the bottom of the page, they state the following:

“Our website, mediamarkt.hu uses several cookies and services to provide full functionality for our visitors, as well as to make it more informative and user-friendly for them. It is important for us that you can easily browse our website, which is why we focus strongly on its constant development. This involves saving your preferences and filling forms automatically so that you don’t have to put in the same information every time. It is also important to us that you see the kind of content that you are really interested in, and that makes your online activities easier. If you click the “Accept” button, you agree to the use of cookies. If you do not want to accept every cookie, visit the cookie settings page. For further information, read our privacy policy and cookie policy.”

 

If we click the “Accept” button, then we get one more cookie, and the text disappears from the bottom of the page for good.

 

https://index.hu/

 

 

 

This site places 14 cookies.

 

The text on the bottom reads:

 

“You can read about how we keep your data safe in our data protection policy. Our pages use HTTP cookies for better functionality.”

 

 

When we click the “Ok” button, we get one more cookie, after which the bar with the text disappears.

 

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Online marketing consultant since 1998

After graduating from my diplomas, I could not decide whether to stay on the scientific career or place my interest in marketing on a business basis. So let's both co-exist, I thought, and started writing it for a doctorate in marketing, I taught at university, while I founded the Marketing Professors BTL Communication Agency. In the past, I played a role in the marketing communication of more than 500 SMEs and dozens of large companies. I did not provide the research, and with my team we have built a marketing communication strategy that can be effectively and cost-effectively implemented in virtually all industries through search engine optimization (SEO), social media marketing and content marketing (publishing). If you've got to know that Ti also needs such an effective marketing communication strategy, ask our offer if you do not already feel the overwhelming power of the Internet, read our articles, but I know your time is coming.

Online marketing consultant since 1998

Online Marketing Advice - What Does It Mean To Do This Business?

Online marketing is not the same as offline marketing. Reaction’s times, reactions, and tools are quite different. Whether it is a small business or a number of brands in a pharmaceutical company, the proven sales and marketing experience can not be adapted to the online world. A company introduction or even a well-written marketing text is not enough. We not only write about potential buyers on the Internet, but also the search engines and the habits of Internet users. But if we hit them, we get a yarn that brings us commercials that are free or not, so many people get what we can not hope for using traditional tools. What should I do for this? Search engine optimization? Community Media Marketing? Content Marketing? A creative idea and a lot of experience, and above all, well-developed marketing strategy!

Online PR and Publishing

In addition to online marketing, Publishing and online PR are part of a complex marketing strategy. By working with pharmaceutical factories, I learned what to do if we are not only have to defeat, denigrate hardcore and capital-intensive competition but also fight against authorities and the media. I've taken part in many projects in which we were not even allowed to say what we want to sell, but we were expect to present concrete sales figures at the headquarters of the multinational corporation as a result of online PR or publishing. It can not be mistaken because all eyes of competition and the media are on us, and we can expect millions of penalties for the slightest breakthrough. Still, records have been decided on sales growth figures!

Online marketing lectures, education and research

I teach not only student training, but also theoretical research as an instructor at the Szent István University Marketing Institute of Gödöllő. My doctoral (PHD) work is also about online marketing. During the day-to-day practice of the university research work and & nbsp; Marketing Professors Ltd., I can gain experience that few people today in Hungary. The combination of theoretical university research and the merciless challenges of business life, supported by cutting-edge EU sources, is an effective and competitive knowledge. I try to convey them not only to my students but also to my colleagues at international marketing conferences, but also to my clients in everyday practice. Search Engine Optimization, Facebook Marketing, AdWords Campaigns, LinkedIn, and I could classify the corporate courses I've held in recent years, placed in companies.