So what’s the deal? Well, you’ve probably heard somewhere (probably from Google Ads consultants) that SEO is dead. Well, people saying this simply have no clue about SEO in 2019. So, no, this isn’t true. But, it’s a sad truth that we’ve lost a lot of SEO consultants recently. They are no more.
Fortunately they are still with us (as in, they’re not dead) but no longer as useful advisors who get the results clients are looking for. With the changes Google has been pushing out, the search giant has killed off a group of consultants who only focused on monotone, forced methods to get their clients’ sites to the top of SERPs. Because this is no longer a viable tactic.
So SEO IS dead, right? No. It has simply become more refined, more advanced. It’s new. Google still has an algorithm you have to consider, and this algorithm is made up of several parts. It really is harder to meet the new expectations, and constantly repeating the same old tricks just won’t cut it. But there are relevant tricks – or methods, I should say – to get on Google’s ‘Good’ list.
This is something that I experience regularly on my blog, which has been seeing 31% increased organic traffic from Google compared to last year’s corresponding period. If you are using Google in Hungary, then just search for the keywords “marketing”, “online marketing”, “marketing tanácsadó” or “keresőoptimalizálás” – you’ll see what I mean.