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Google Advertising (Ads/AdWords) is Not Online Marketing!
2019/11/17
Máté Balázs, online consultant

Online marketing is a complex system

Those who read my blog regularly, or have been to my conferences, talks, or university lectures know that I’ve been saying it since 2007 that online marketing is a complex system, where success can only be guaranteed if you utilize multiple tools strategically, instead of just one or two (Facebook, SEO, etc.) Many have taken this advice, and the world of online marketing consultancy has also changed. SEO firms promote themselves as SEO based online marketing consultants. Facebook professionals tout themselves as social media based marketing consultants. I’m glad that this is happening, that I’ve managed to steer the market in a more efficient direction, and that both customers and marketing consulting agencies are seeing the benefits. Unfortunately, however, my thesis hasn’t yet reached everyone.
 

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I came across a shocking case this week during one of our online marketing audits. They had been recklessly wasting money thanks to lack of marketing competence. It’s not rare to see an in-house marketer who’s only good at one field of marketing and ignore the rest. They think, for example, that it’s worth running ads on Google, while paying no attention to search engine optimization, because they don’t understand the processes involved. This, of course results in the company losing a ton of conversions, with expensive Google Ads bids, but at least they don’t waste money on a consultant that does nothing but burn their money.

 

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Online marketing consultant since 1998

After graduating from my diplomas, I could not decide whether to stay on the scientific career or place my interest in marketing on a business basis. So let's both co-exist, I thought, and started writing it for a doctorate in marketing, I taught at university, while I founded the Marketing Professors BTL Communication Agency. In the past, I played a role in the marketing communication of more than 500 SMEs and dozens of large companies. I did not provide the research, and with my team we have built a marketing communication strategy that can be effectively and cost-effectively implemented in virtually all industries through search engine optimization (SEO), social media marketing and content marketing (publishing). If you've got to know that Ti also needs such an effective marketing communication strategy, ask our offer if you do not already feel the overwhelming power of the Internet, read our articles, but I know your time is coming.

Online marketing consultant since 1998

Online Marketing Advice - What Does It Mean To Do This Business?

Online marketing is not the same as offline marketing. Reaction’s times, reactions, and tools are quite different. Whether it is a small business or a number of brands in a pharmaceutical company, the proven sales and marketing experience can not be adapted to the online world. A company introduction or even a well-written marketing text is not enough. We not only write about potential buyers on the Internet, but also the search engines and the habits of Internet users. But if we hit them, we get a yarn that brings us commercials that are free or not, so many people get what we can not hope for using traditional tools. What should I do for this? Search engine optimization? Community Media Marketing? Content Marketing? A creative idea and a lot of experience, and above all, well-developed marketing strategy!

Online PR and Publishing

In addition to online marketing, Publishing and online PR are part of a complex marketing strategy. By working with pharmaceutical factories, I learned what to do if we are not only have to defeat, denigrate hardcore and capital-intensive competition but also fight against authorities and the media. I've taken part in many projects in which we were not even allowed to say what we want to sell, but we were expect to present concrete sales figures at the headquarters of the multinational corporation as a result of online PR or publishing. It can not be mistaken because all eyes of competition and the media are on us, and we can expect millions of penalties for the slightest breakthrough. Still, records have been decided on sales growth figures!

Online marketing lectures, education and research

I teach not only student training, but also theoretical research as an instructor at the Szent István University Marketing Institute of Gödöllő. My doctoral (PHD) work is also about online marketing. During the day-to-day practice of the university research work and & nbsp; Marketing Professors Ltd., I can gain experience that few people today in Hungary. The combination of theoretical university research and the merciless challenges of business life, supported by cutting-edge EU sources, is an effective and competitive knowledge. I try to convey them not only to my students but also to my colleagues at international marketing conferences, but also to my clients in everyday practice. Search Engine Optimization, Facebook Marketing, AdWords Campaigns, LinkedIn, and I could classify the corporate courses I've held in recent years, placed in companies.