I’ll answer the question in the title later in this article, but first, allow me to lay down why I’m qualified to provide an answer in the first place. I think that if the reader has searched for marketing or search engine optimization-related words on Google, then it has already become clear to them that we are proficient both in paid advertisements and search engine optimization here at Marketing Professzorok. This is important when we’re looking at the performance of these methods, as those experienced in one or the other will always be biased towards what they know.